BRING BACK BASS

A fan campaign · not affiliated with AB InBev

BRING
BACKBASS.

Two hundred and forty-odd years of pale ale, gone from American shelves without so much as a last call. We'd like it back — brewed here, shipped here, poured here. Whatever it takes.

Trademark No. 1 · United Kingdom, 1876
The Story

The most famous triangle in brewing didn't disappear by accident. It disappeared by memo.

Then

On every good bar.

For generations, that red triangle sat behind bars from Boston to San Francisco. It was the black-and-tan standard, the "safe bet" pale ale, the one your grandfather ordered without looking at the menu. William Bass started brewing it — officially, Bass Pale Ale — in Burton upon Trent in 1777, and in 1876 the triangle became the first trademark ever registered in the United Kingdom — Trademark No. 1, ahead of every brand that came after it.

Now

Nowhere at all.

In the early 2020s, AB InBev — the brewing giant that owns Bass today — quietly stopped shipping it to the United States. No farewell tour, no announcement, just distributors running out and never restocking. Bars serving it out until the keg ran dry, then switching the tap handle for good. It's still poured in the UK. It just isn't poured here.

1777

William Bass founds the brewery in Burton upon Trent, England.

1876

The red triangle becomes the UK's first ever registered trademark.

1900s–2010s

A fixture of American pubs, package stores, and college-town bars.

2020s

AB InBev halts US production and import. The taps go quiet.

"You don't retire a trademark that's older than the country it was sold in for two hundred years. You just... bring it back."

— Every regular who's asked their bartender and gotten a shrug

Take Action

Skip the middleman. Tell AB InBev directly.

They own the brand, the recipe, and the decision. Here's exactly where to send the message — pick whichever route you'll actually use.

Contact Form

Anheuser-Busch, direct

Their official consumer contact form — the most direct paper trail for a brand request.

anheuser-busch.com/contact-us →

Phone

Consumer relations line

Mon–Fri, 11am–8pm CT. Ask for Bass Ale to be brewed and sold in the US again.

1-800-342-5283 →

By Mail

Write to headquarters

A physical letter still gets logged and read. Address it to Consumer Relations.

One Busch Place, St. Louis, MO 63118

Social Media

Say it publicly

Public replies get seen by more than one inbox. Tag them and use #BringBackBass.

@AnheuserBusch on X →

A note on effectiveness: one message won't move a company this size — a steady, visible pattern of them might. Keep it polite, keep it specific ("bring Bass Ale back to the US market"), and keep showing up.

Spread the word

The fastest way to bring it back is to make noise about it.